Tuesday 26 March 2013

A good news story

Amidst the gloom, it was encouraging, if not a little surprising, to see the Charlton Community Trust winning Community Club of the Year in the Football League for the second time since 2009.

The club launched The Royal Greenwich Youth Service in unison with Greenwich Council last year and it's work was what won the accolade. Matt Parish's team of 80 full-time staff and 100 pooled coaches manage to get to an impressive 10,000 youngsters a week in our extended community. The good work that they do is clearly recognised but it's the promotion of the football club that is the potentially big win for us. `no doubt it's an easy route for those complimentary match tickets on the occasions when we want to impress prospective buyers.

The Community Trust operates as a separate business effectively with it's own P&L. It would be interesting to understand more about the ongoing financial input from the football club. I am assuming it has declined as the Trust has grown and now stands on it's own two feet. All good PR for Charlton Athletic at a time when we need as much as we can get.

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