Tuesday 15 November 2022

Charlton Marketing!

I know I keep saying it, but they keep on doing it! I wish I was a fly on the wall in Charlton's 'marketing' department. Netflix have missed a trick not getting in here to bring us the recurring genius of what we continue to put out. 

Today's stunner is bang on trend. A World Cup themed deal to watch Charlton's next seven games on Charlton TV. Normally £10 a match, if you commit upfront to all seven, they will do it for £70. You heard it here! Still £10 a match but you get to pay upfront! Don't worry if you miss a game, that will only cost you a tenner as well.

Can't help wondering if anyone actually suggested making it a round £50 for all seven, you know, a bullseye? I am holding out hope that someone did but it was shot down in flames as it might reduce revenue!


1 comment:

  1. I understand that EFL regs prevent clubs from under-cutring the price of their i-Follow broadcasts. You have to ask yourself why the club wouldn't point that out and why they haven't gone for other incentives. They could have offered Loyalty Points, discounts on match tickets or a host of other things. Not having to buy individually might encourage some but you are also committing to every game. They could have given us seven TV credits and enabled any unused credits to be used outside the World Cup window.

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