The cover-up?

I started something of a storm yesterday by posting a shot of the large Covered End club badge being covered-up. That wasn't my intention. Just curious as to why the badge was being covered and I suggested a "YouTubers takeover" as the most likely explanation.

The Sidemen v Youtube Allstars match on Saturday is very obviously a revenue generation opportunity for the club and I assumed Thomas Sandgaard is making something out of it that will go towards his primary objective over the next two seasons of "break-even." If using the club badge as a platform to put up a temporary promotion was going to bring in decent additional revenue, I personally, wouldn't have complained. It was a bit odd that the covering going up was blank but perhaps that was just step one, although why go to the cost of a cherry-picker and not finish the job in one day?

This morning the covering has been removed. Hastilly, it appears, and the club's Charlton Fan Advisor has tweeted that the removal was on "instruction from Thomas Sandgaard." That puts to bed any suggestion that the event or the agreement to cover the club badge could have been at the landlord's (Duchatatelet) say-so.

It now begs the question, why? A fair number of the more vocal Charlton Twitterati were unimpressed that our badge should suffer this indignation but there were enough other voices who weren't at all concerned and quite happy if it was earning money. Given that Thomas has been upfront about the Break-Even imperative, I would have expected a simple defence that it was good business and we would have moved on. The covering would presumably have come down after Saturday and most Charlton fans would be none the wiser. It leaves me wondering why he has moved quite so swiftly to have the blank covering removed if he had a half-decent justification for it in the first place?

Scratching my head over this one....