Probably not a subject high on the priority list of Addicks fans at the moment, but Mr Varney must be wrestling with the dilemma of what to do about season ticket renewals.
First of all, he might have to wait as late as 24th or 26th May to know whether or not we have regained our Premier League status, thereby triggering the free season ticket deal for the 17,000 who renewed on time to qualify (at a cost of c £6m). I can't see our Board waiting this long before looking for a commitment from fans to next season. If they do leave it that late and we fail, then we are likely to see a significant drop in renewals unless there is another, equally attractive offer, but that's still too late!
But what do they do? It's a hard sell to convince supporters to part with cash up front when there's a prospect of a free season ticket anyway but that's the sort of commitment they need. This is a tough one but I can see them offering season tickets next year for the Championship at the current/similar prices if you renew early (end April) with the free Premier League season ticket offer rolling over in the event that we get up next year. If we get through the play-offs in May, the season tickets bought before end of April could be held over for the 09-10 season, effectively at the current prices which are 06-07 rates. Just a thought....
Meanwhile, Stoke look beaten at Preston this evening but the bad news is that Burnley are 1-0 up at home to Coventry and could move to within two points of us. Saturday could see us drop out of the top six which would really crank the pressure up for the visit of Bristol City.
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