Monday 18 January 2010

Season ticket prices frozen for 2010-11

Surprise news from the Valley that season ticket prices for next year will be frozen if purchased by 31st March irrespective of whether that buys you League One or Championship football. The club have also said they will be offering a limited number of five-year season ticket deals at the current prices.

I am pleased the club have moved proactively this time and avoided the criticism of last year when communication on this was so poor. It is good news too that the club have listened to the voices of those prepared to make a five year commitment on season tickets. This should represent decent value for money for fans with the spare cash and bring in c £700,000 in additional revenue if they can sell the 500 being offered. Not sure why the deal is being limited to 500? Perhaps it's Marketing bull in the hope of creating a panic to get one - I can't see them turning anyone away who is willing to commit to five years.

3 comments:

  1. Agree entirely Dave, if 1000 people apply for a five year ticket, they are not going to knock half of them back are they? Don't see them getting 500 application mind.

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  2. I'm not so sure, Richard Murray did talk at length about the risk of selling future revenues irrespective of the price. If, for example we sold 5,000 5 year season tickets we would have a bundle of cash but massively reduced income. And we all know that the money wouldn't last five minutes.

    On the whole I think it's very prudent to limit the number. It's also encouraging that they feel they only need to sell 500 long term tickets.

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  3. KHA - I suspect they have pitched the 500 number very carefully and that we won't threaten it in any event. The deal is "potentially" good value and there are fans who would like to give the club money in return for something. I suspect the fear of the club going into Administration and finding yourself as a creditor might deter more than 500 from taking the risk.

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