Let's think now - Wolves as their fans clamour to bag a Premier League seat next year? Sheffield United as their fans lick their lips at the prospect of promotion via the play-offs and the luxury, come-what-may of a £15m windfall courtesy of West Ham? Perhaps it's a resurgent Derby County since interest rocketted with the arrival of another man called Clough? No, the answer is Norwich City. Yes, Norwich City, them that were in the drop zone when they launched their scheme and who, even now after two consecutive wins are only two points clear of third bottom Barnsley.
How have they done it? Well they offer kids tickets at £25 for the season and they have a much wider range of pricing and options than most other clubs, Charlton included. £350 seems to be the going rate in the Family Stand or £377 on the sides (wings) and £427 for a half-way line seat. All tickets have been sold with the guarantee of a 20% reduction in the event that they go down. Hats off to them for having the bottle to go early and risk the admin. and hassle of potentially refunding 18,000 ticket holders.
Are we that much poorer than Norwich this year to justify the widely expected slump in Valley renewals? I am sure we can match or better their pricing, albeit for League One, but the view is that our 17,000 existing season tickets will decline towards 10,000 or even lower.